STUCK ON YOU: A Beginner’s Guide to Label Printing
In marketing, much has been said about the 4Ps: product, price, placement and promotion, but less about labelling, which is an equally vital element in […]
Be Seen: The Complete Guide to Point of Sale (POS) Displays
Point of Sale (POS) displays are a great way to get visible in front of your target market at a point in time where they […]
The rise and rise of paper prices
a look at the reasons why paper prices are increasing in Australia
Print trumps audio and video for learning
Naomi S. Baron is a Professor of Linguistics at the American University in Washington. She has written numerous books about learning and reading, her latest […]
Do students lose depth in digital reading?
Naomi S. Baron, American University Do students learn as much when they read digitally as they do in print? For both parents and teachers, knowing […]
Read books and sleep better
The mattress review site Sleep Junkie recently published a survey about bedtime reading habits and sleeping patterns. They surveyed over 2,000 people in the US […]
Do you see what I see?
Colour is a subjective perception that varies between light conditions, context and most of all: people. Colour is all around us, it affects our feelings, […]
The renaissance of public libraries
The award winning Green Square underground library is one shining example of a new generation of libraries, built as community centres and multi-functional spaces for […]
Setting the Scene for Retailtainment
If you need to set a scene, a printed backdrop can change your space quickly and effectively. This can be instore, in a window or […]
Direct Mail Stands Out
In some marketing departments, Printed Direct Mail hasn’t got the best reputation: it is old school mass production, environmentally unsound, too hard to measure results, in […]