Do Point of Sale Displays Actually Work?


When it comes to marketing and sales, digital may be the trend but we still work, live and shop in a three-dimensional, physical world.

Whether you realise it or not, you’ve probably been influenced by Point-of-Sale displays.

Maybe you’ve been tempted by the massive cardboard cut-out of your favourite chocolate bar as you race to the check-out lane.

Perhaps that big energy drink in the middle of the aisle helped you realise that you really do need that afternoon kick.

Whatever the case, Point of Sale, or POS, displays have been around for as long as people have shopped in physical stores, and their longevity is testament to their effectiveness. But, don’t take our word for this, check out what the experts say

The big brands keep pushing them because they actually work.

A prominent POS display gives you more real estate in the store, makes your products hard to miss and – when done creatively – can leave a lasting impression on customers long after they’ve left the store.

Of course, like most things in life, simply having a POS display is not going to guarantee success.

However, with careful planning and the right partner, you can maximise the opportunities that POS displays provide to deliver maximum performance from their use.

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