We might live in the digital age, but the tactile and tangible results delivered by marketing in the 3D world means that printing is not going away any time soon.
However, whilst printing remains a cornerstone of many businesses marketing efforts, it’s important to take a holistic view of how the choices we make impact the environment around us.
At Pegasus Media & Logistics, we place a very high priority on reducing the impact our work – and therefore our clients – have on the environment, which is why we have committed to being Sydney’s premiere provider of sustainable printing services.
When you partner with a sustainable printer, you can feel good about the fact that your printing requirements are no longer costing the earth and will play a role in securing a better future for generations to come.
In this blog, we look at some of the reasons you should give greater consideration to environmental printing and playing your part in reduced wastage.
Why should you consider recycling?
Recycling and working with partners and providers who use recycled materials, is one of the simplest and most effective ways you can reduce the environmental impact of your business.
For example, last FY Pegasus Printing Group hit a massive 95% recyclability rate, an achievement which has seen our team save over 1275 tonnes of materials ending up in landfill.
To bring that number into perspective, this was the equivalent of:
- Saving 4600 trees
- 1,000,000 kilowatts of power
- 447,000 litres of water
- 223 tonnes of C02 commissions
Those numbers help to demonstrate just how big an impact the choice to recycle can create.
If that’s not enough to convince you, then consider the positive impacts that focusing on sustainability can have on your brand.
According to 2020 research, 77% of consumers claim that a brand’s sustainability practices help inform their purchasing decisions.
Research conducted in 2021 also shows that 47% of customers abandon companies that do not take a stance on sustainability, and 17% never return.
By taking a proactive stance on an issue like recycling and seeking out partners and providers who practice recycling – in particular, sustainable printers – you can help positively influence sentiment to your brand as well as making a positive impact on the planet.
Taking Action: How Pegasus makes sustainable printing happen
You’ve already seen the results that Pegasus’s sustainable printing practices have delivered.
So how do we make it happen?
How can you be sure that your sustainable printing partner – whether it be Pegasus or someone else – is actually practicing what they preach?
Seeking out the printer’s accreditation is a great way to check if your printers are as sustainable as they say they are.
At Pegasus, we boast not only FSC® (Forest Stewardship Council®) accreditation, but we are also an accredited ISO 9001:2008 supplier, which ensures each step of our production process is aligned with world’s best practice to deliver the finest quality possible, all whilst using world-best sustainable practices.
If you are serious about reducing the environmental impact of your business, and your marketing, and you are looking at sustainable printing as a way to do that, it’s vital you check your printing partner has the credentials to show they’re not just paying lip service to sustainability.
What Does Sustainable Printing Mean For Our Customers?
Sustainable printing is an important part of what we do at Pegasus Printing Group.
We do it because we believe it is the right thing to do by the planet.
However, what we’re learning is that it’s not just important to us.
It’s important to our customers.
More and more, we are finding great companies in business who share our value in making a quantifiable contribution to the betterment of our planet.
For our existing customers, we’ve learned that sustainable printing is about providing them peace of mind that their printing requirements are not harming our home, all whilst providing reliable, high-quality products.
Of course, it’s not just about printing things.
It’s also about helping our customers choose the right products and materials for their campaigns and needs.
Pegasus: Your Sustainable Printing and Visual Communications Partner
Our environmental practices saves 1000’s of trees, reduces tonnes of landfill and CO2 and saves nearly half a million litres of water – all independently monitored and measured.
Our approach to environmental sustainability is based on our commitment to our three Rs.
Recycle, Reuse, Reduce.
This process ensures that Pegasus:
Recycle products – where applicable – once they have been used
Reuse materials where applicable
Reduce the amount of materials and energy used to complete our work
Did you know, on average, 95% of our display items, including bins, standees, displays and printed Point-of-Sale can be recycled? The majority of our designed and produced displays are paper/board made from sustainable and renewable resources and printed using vegetable-based inks and aluminium printing plates that are 100% recyclable.
We actively promote and use recycled products to contribute towards sustainability programs for ourselves and our clients. We are constantly researching materials and technology we can use to reduce our waste and become even more energy efficient. We even have reuse programs in place for our pallets and even damaged or unused pallets are recycled.
If you’re looking for a new printing partner you can rely on to give you the peace of mind you seek when it comes to your environmental impact, Pegasus is here to help.
Want to learn more? Drop us a line at sales@pegasus.com.au
