SOS joins the AAB Group – press release

AAB Holdings expand growth in NSW through acquisition of SOS Print + Media Group.

AAB Holdings Pty Ltd, parent company of Pegasus Print Group, AB Warehouse & Logistics and F&M Supplies has today announced it has acquired SOS Print + Media Group, based in Sydney.

Founded in 1976, SOS Print + Media Group is a provider of creative services, digital print, offset printing, warehousing and logistics services currently operates out of two sites in Alexandria New South Wales. The business supports some of Australia’s leading brands through highly automated customer tools and technology.

SOS Print + Media will continue to operate as a stand-alone operation from its expansive facilities in Alexandria, adding to AAB Holdings’ capabilities as a leading service and technology provider.

Wayne Finkelde, Chief Executive Officer, AAB Holdings Pty Ltd said, “We are delighted to have SOS Print + Media join the AAB family, extending a warm welcome to management. Staff and customers. Like Pegasus Print Group, SOS Print + Media is renowned for its service in delivering quality, innovation and value-added marketing offerings. The operation is a great fit alongside our print manufacturing, supplies and logistics divisions. We will continue to service some of Australia’s pharmaceutical, manufacturing, retail, FMCG, finance, educational brands and other vertical segments with some exciting opportunities on the horizon.”

“Having multiple print production facilities across both sides of Sydney allows us to provide our customers with the benefit of a wider range of services, making us a leading marketing communications company. Following this acquisition AAB Holdings forecast for next financial year will be in excess of $100 million turnover and positions AAB well on its way to achieve its target revenue of $150 million within the following year, with a number of discussions being held on further growth plans.”

Michael Peel, Director, SOS Print + Media said, “Together with my business partners Bob Gardner and Andy von Faber-Castell, we have managed to build a solid and highly regarded business within the industry, developing long term relationships with suppliers, customers and our dedicated staff along the journey. We are very fortunate to be able to pass our legacy onto the AAB Holdings group of companies. We saw AAB as a natural and obvious partner, knowing their business model will provide job security and sustainability for our staff over the long term.”



AAB Holdings Pty Limited is a privately owned Australian organisation. Formed in May 2000 when Woolworth’s Ltd divested its printing/packaging businesses, AAB Holdings has since grown to become a top tier provider of integrated print communications, customised logistics and business supplies.

With over 200 staff, we continue to expand our Australian based operations with plans for future acquisitions to further augment our already diversified range of products and services. We are the unrivalled end-to-end solution provider.


SOS Print + Media Group is a privately owned company in Sydney. It was founded in 1976 by three founders: Michael Peel, Bob Gardner and Andy von Faber-Castell. The company has since grown to a communications company employing more than 120 people.

SOS Sydney is located across two sites in Alexandria between Sydney CBD and the airport and offers offset printing; digital printing; finishing and binding; warehousing and distribution and pre-media and system-based customer IT services in-house.

SOS has developed an outstanding reputation for constantly delivering highest productivity and outstanding quality to some of Australia’s most well-known brands.